Why we choose social media to promote hair business?
Social media will greatly increase your hair business of success. The market for virgin hair is generally distributed in Europe, America and Africa. As a developed country in Europe and America, the number of social media users is huge. Now the number of Internet users in Africa grew at the fastest rate, up more than 20% year-on-year. The use of social media is also growing rapidly, with 3 billion people worldwide using social media to connect with each other, and 9 out of every 10 people use social media software on mobile devices. Internet users were 4.021 billion, up 7% year-on-year; social media users were 3.196 billion, up 13% year-on-year; mobile phone users were 5.132 billion, up 4% year-on-year; active mobile device social media users were 2.98 billion. This shows that users of social media have great potential for consumption.
The use of social media has become an indispensable part of modern life. Workday time of going to work or off work, social media promotion can communicate with friends and see something interested at the same time. Selling you hair products in the case of sharing your experience and your beautiful post.
What are the benefits of using social media to promote?
By using social media, it is possible to eliminate the distance from foreign users without being affected by the geographical location. Before marketing, the user usually hits the emotional card first, wins the user’s trust, and then promotes the transaction.
In the process of talking with users, social media can give more initiative to users while understanding the needs of users. After purchasing products, users can feedback on the use of products through social media, and feedback on them. Information is replied at the fastest speed, letting consumers know the importance that enterprises pay to them, and the impression points will gradually increase, increasing the viscosity of users and becoming your loyal users will be self-evident.
What social media are useful for your hair business
1.Facebook
Facebook is the largest social networking site with more than one billion users. The average time each person spends on social media every day is 2-3 hours. Facebook users are so large that there is a large potential customer market. Open and follow the hair page of the relevant hair industry, or join some hair group of the same hobby, sometimes promote your product, sometimes share your experience, your hair care skills. After all, social media is to increase the communication between people, so don’t just send your product advertisements, which will make you tired.
2.Instagram
Instagram has been acquired by Facebook now. Instagram belong to mage marketing, image and video specifications are all square. There are more female users, and there are more sharing about beauty. In the past few years, there have been too many hair suppliers in ins, but there are still many quality accounts, such as @hairess_ @kenrasboutique @prettyproperhair @hairsofab. The hair market is very large, customers are more accurate and the turnover rate is high.
3.Tumblr
This social media is my favorite, and its operation is simple and easy to learn. This platform is not used by users now, but it is a growing trend. The market also has potential, and as a platform for a light blog, you can share your ideas about hair. The number of users has grown faster than Facebook.
4.Twitter
Facebook pays attention to communication, then Twitter focuses on communication, Twitter’s label trend, if your website has activities, it will spread more widely. Because there are text restrictions, you can use the Google short URL tool if you want to put your own website link.
5.Pinterest
This is a social sharing site for image sharing is also very easy to share. The biggest advantage of this social media is that the image can bring links. This is very useful for people who have their own websites. Links will increase Google revenue and improve website ranking. There are too many good pictures here, you can also share photos to Instagram and Facebook with the pictures here.
6. Snapchat
Users can take photos, record movies, write text and pictures, and send them to their friends list on the app. These photos and videos are called “snaps”. This is a very popular media in recent years. The main function of the Snapchat app is that all photos have a life of 1 to 10 seconds. After the user takes a photo and sends it to a friend, the photos are automatically destroyed on time according to the preset time of the user. Moreover, if the recipient attempts to take a screenshot during this time, the user will also be notified. Snapchat is a fast-growing social platform with 100 million daily active users. Many people use Facebook to develop business, and only 2% use snapchat. A lack of competitive snapchat will greatly increase your chances of success.
7.Youtube
YouTube is a video-sharing site from the United States that lets users upload, watch, and share and comment on videos. Now more and more women are willing to share their beauty and experience. Video promotion is very suitable for the hair industry, because long video can use and introduce your products in more detail, customer buyer show.